Legendary Canadian Angler and Television Host to to Fish Revo Reels
COLUMBIA, S.C. (November 7, 2012) - Abu Garcia® has signed one of the biggest names in Canadian fishing by inking Izumi Outdoors Inc. producer of Bob Izumi’s Real Fishing television show. Izumi Outdoors Inc. joined the Abu Garcia team in a multi-year deal that was signed today. This decision comes in an award-winning year for Abu Garcia. The company strives for excellence with the release of their third generation of Revo low profile reels. “I am incredibly excited about working with Abu Garcia and am so impressed with just how smooth their reels are,” said Izumi. “The reels are simply great in how they look and function. As a tournament bass angler, the Revo reels have incredibly powerful drags and a full line of matching rods, which are second to none.” “It’s great to see Bob so enthusiastic about our products. He will be an incredible asset to our Abu Garcia team,” said Chris Hockley, Canadian Marketing Manager for Pure Fishing. “Bob Izumi is Canada's best-known and most sought after contemporary fisherman. He is the country's most successful tournament fisherman, respected author, seminar speaker, conservationist, television personality and radio show host.” For over 25-years Bob Izumi has shared adventures with anglers across North America and around the world through his television division, magazine department, Real Fishing Radio show and realfishing.com. Bob Izumi's top-rated Real Fishing Show is a unique blend of entertainment and information that brings some of the world's greatest fishing to the small screen, from the high Arctic to South America, in freshwater and salt. For more information on Izumi Outdoors visit Bob Izumi’s Real Fishing and for additional information on Abu Garcia visit abugarcia.com
About Pure Fishing, Inc. Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at http://www.purefishing.com.
About Jarden Corporation Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #371 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com <http://www.jarden.com> .